Design tips for Non-Designers
27 January 2004
A list developed by moi - my personal faves:
- Leave graphics and page layout to the people who know what to do with them. *Design will make or break a site, ad, or whatever else it is you're printing or marketing.* Typography, photography, and goodkarmaography all matter - let the designers do their thang.
- Your reader should either know what the point is in all of 2 seconds, or they should be hooked & lured in by curiosity. If you don't hit that window you'll lose your audience.
- Get to the meat of the content - don't leave people searching, reading, or guessing. Ambiguity is for the birds.
- Take pride in your work.
- Ask the people who know what to do for help.
- Use common sense!
- Go outside for goodness sakes, it's gorgeous out. Unless you live in Minnesota this week where it's bloody cold. Then I suggest taking a nap ;).
Comments
Amen Sister!!
There are way too many Microsoft lovin', Front Page usin', tutorial readin', bitmap creatin' MORONS in this world and every Tom, Dick (huh-huh -- I said "dick."), and Susie Sunshine thinks they can do a friggin website.
Even worse: Those who think that if they can successfully find and open Photoshop from somewhere within the depths of their desktop-shortcut-cluttered cataclysm of a computer that they are in fact certified designers.
As they say on SNL, "Moooooooooove!"